Senior Content Marketing Manager

Cloth & Paper | 2022 - Present

Oversaw the Social Media Marketing Department made up of 4 Content Creators and 1 Photographer. Created, implemented, and art-directed Social Media Campaigns for Cloth & Paper's Instagram (113k followers), Facebook (12.5 Likes), YouTube (15k Subscribers), and TikTok. Jumping in where needed to create. Edited all content, giving final approval of email copy, planning inserts and calendars, captions, Shopify product descriptions, and more. Developed overall marketing strategy, working with Design and Product Development to align deadlines.

Team Lead, Editing + Reporting (previously Senior Editor)

LoopNet Marketing Advisor Team | 2020 – 2022

Lead the workflow of 11 Marketing Copywriters, editing 20-30 Signature Listings daily to align with SEO Optimization, Industry Standards, and APA Formatting. Wrote data-driven retargeting ad taglines for each Listing, delivering to Design Team. Trained new employees in SEO Keyword Optimization, creating a company-wide training video and glossary. Wrote LoopNet commercial scripts, job postings, training guides, and presentations for LoopNet's Brand Marketing Team.

Managing Editor

Richmond Weddings™ | 2017– 2020

Managed the production of 6 issues of Richmond Weddings Magazine. Responsible for production schedule, creating and editing content, and jumping in where needed. Oversaw all RW social media accounts, improving following by 4,000. Planned and designed social and email marketing campaigns for circulation and ticket sales. Helped facilitate 4 wedding trade shows, coordinating with over 120 vendors and an average of 1,500 attendees per show. Account Manager to advertising vendors. Managed Social Media Intern.

Outside of work, she helps local-RVA band, The Wimps, with album copy and promotion.